Marketing Strategy Development

Technology companies are no longer able to rely on domestic markets alone for revenues.   Globalization forces are causing firms to venture abroad in record numbers.   For emerging businesses, sustaining an international presence involves the development of multi-tiered channels of distribution.  Many companies strive for a triad structure, with direct, direct, reseller, and OEM licensee channels.  From these a channel mix is selected for each global trade area.

Partners and Channels

Distribution is time consuming and expensive to develop. Chesapeake Analytic's experienced and connected consultants can help steer you through the bazaar of international channel options.  With years of domestic and international experience in every facet of channel development and management, there is hardly a technology product whose sales we cannot help you expand.

Your product might leverage the ranks of software and applications developers or systems integrators.  Chesapeake can open doors in the developer/integrator community for a broad range of information technologies.

Chesapeake Analytics in Your Marketing Mix

Chesapeake consultants have direct marketing management experience with a broad range of geospatial technology products and services:

• Software
• Integrated Systems
• Data
• Information Products
• Value-added Services
• Solutions
• Consulting
• E-commerce

Chesapeake can help your marketing in any stage of activity: